Xochitl & Jimmy Fallon
Hard to Pronounce. Easy to Love.
To help Xochitl (pronounced so-cheel) build national awareness and launch its bold new Cholula flavor, we introduced late night host, longtime Xochitl fan, and self-described ad nerd Jimmy Fallon as both an investor and brand partner.
His first mission? To teach America how to pronounce so-cheel, and make it the most talked-about chip in the aisle.
A Spicy Debut
The collaboration launched with a fully integrated campaign led by our team—spanning PR, social, content and strategic rollout.
We kicked things off with a playful, buzz-worthy pronunciation guide shared across Jimmy Fallon’s channels, driving mass awareness.
Simultaneously, we helped launch Xochitl’s first-ever flavor collab—Cholula hot sauce chips—landing in over 2,000 Walmart stores nationwide.
Measurable results
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SOCIAL PERFORMANCE WITHIN FIRST WEEK OF LAUNCH (4/30-5/5)
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96K
Social Impressions
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69K
Social Video Views
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10K
Social Post Engagements
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