Whataburger WMOA Activation at SXSW

The Whataburger Museum of Art Experience

Whataburger has been fueling big appetites and even bigger imaginations for 75 years. We helped the brand celebrate in the most fitting way— bringing its unique digital fan art to life at SXSW 2025. The Whataburger Museum of Art (WMOA) has lived online to showcase its beloved fans’ Whataburger-themed artwork – and ACC helped Whataburger bring the art off the screen and onto the walls.

A social media sensation that turns brand love into brushstrokes, the Whataburger Museum of Art (WMOA) became a one-of-a-kind art gallery experience in downtown Austin.

BY THE FANS, FOR THE FANS

Wanderlust Wine Co. became the Whataburger Museum of Art for a limited time, showcasing a vibrant mural and a curated collection of fan-created art—from striking oil paintings to intricately sewn carpets.

It was the first-ever chance for guests to immerse themselves in WMOA’s creative community and celebrate all things Whataburger.

A three-day love letter in orange and white, the WMOA pop-up turned SXSW foot traffic into true believers—amplifying buzz, deepening brand affinity, and proving that Whataburger fandom thrives just as loudly in real life as it does online.