BÉIS Motel @ The Grove

The Ultimate Staycation

After years of living online, BÉIS—Shay Mitchell’s travel-gear phenom—needed a real-world handshake. We partnered with BÉIS to create their first ever brand experience with a pop up at The Grove in Los Angeles. 

Inspired by the collection’s campaign shoot, we created The BÉIS Motel – the ultimate staycation destination for LA natives and tourists alike to discover and shop BÉIS’s newest collection IRL.

THE DESTINATION: ROADSIDE AMERICANA REIMAGINED

The BÉIS Motel stood out at The Grove with its modern take on a 50’s roadside motel and classic Americana style. 

A custom neon motel sign, vintage bellhop carts, and a faux-pool façade turned heads on the main promenade, funneling foot traffic straight into the lobby.

CHECK-IN

The luxe interior of the pop-up offered plenty of ways to explore BÉIS’ chic world of travel. A magic AR elevator transported guests to the iconic Trixie Motel, and a spin-to-win gumball machine gave fun opportunities to win product. Every purchase over $100 came with a limited-edition BÉIS motel key fob.

THE BÉIS OASIS

To top it all off, we invited guests to cool off from the LA heat at The BÉIS Oasis.

Besides its daily Instagram-worthiness, the oasis doubled as the location for our twice-monthly Poolside Slushie bar parties. The Bar featured complimentary Onda, a hard seltzer brand also owned by Shay, turning shoppers into stay-awhiles and pure fun into a unique brand moment.

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