The White Lotus

A CULTURAL FORCE

From the Pineapple Suite to “Piper, No!” — Mike White’s acclaimed HBO series The White Lotus has become an undeniable cultural force.

But how could we amplify that fandom and create a major brand moment for the Season Three finale?

By inviting over 400 fans, tastemakers, show talent, and press (valued Blossom Circle members, all!) to our own version of The White Lotus.

CAN’T I JUST BE RICH FOR FIVE MINUTES?

We immersed attendees in a multi-day, 360-degree activation that allowed them to feel like they were actually in the show, and turned The White Lotus into the number one trending story across its finale weekend.

DESIGNING THE DETAILS

For an audience base this engaged, we knew we had to go beyond a mere screening or pop-up. After all, no one visits The White Lotus for just a day…

From arrival to check-out, no detail was overlooked as we transformed The Four Seasons Westlake into The White Lotus. We didn’t just slap a lotus on it and call it a day: We crafted an entire design system informed by wellness tropes and season three’s Thai setting, replicating the high-touch hospitality featured in the show with bespoke wellness itineraries, spa services, cocktail menus, dining experiences, and more.

MAIN CHARACTER ENERGY

This was world-building on a grand scale, recreating and extending the atmospheres featured in the series with grid-worthy capture opportunities at every turn, elevated gifting, and sponsor integrations that even Victoria Ratliff would appreciate.

Over the course of 2.5 days, every guest’s experience mimicked a “real” White Lotus guest experience — minus the murder, of course.