Definity: Synthetic Audience Platform

DEFINITY EMPOWERS BRANDS WITH DECISION CLARITY

Today’s executives face constant market volatility, requiring precise decisions with minimal risk. Traditional research is often too slow or outdated by the time it is delivered. Definity’s synthetic audience can be deployed quickly, scale effortlessly, and adapt on demand. Through Definity, brands can pressure test messaging, creative and marketing campaigns, and calls to action. We can also surface hidden bias and uncover barriers to adoption and brand life. Most of all, with Definity, brands can enable continuous testing, refinement and optimization.

Our capabilities include:

• Predictive Modeling and Scenario Planning
• Generative AI & Answer Engine Optimization
• Brand Health Tracking
• Audience Simulation & Forecasting

OFFERING SMARTER DECISION INTELLIGENCE