Dolly Parton & Miley Cyrus for T-Mobile
A Big Ad with a Bigger Message
T-Mobile is known for their funny and clever TV ads around the Big Game and 2022 was no different. This time, ACC secured American icon and country music legend Dolly Parton and award-winning singer-songwriter Miley Cyrus. The goal was to save 5G phones from limited 5G networks and help unleash the full potential of your device on the nation’s largest and fastest 5G network.
In this hilarious two-part series, created by Panay Films, Dolly appears in a heartfelt “PSA” encouraging consumers to help save their phones and fight the good 5G fight by switching from Verizon or AT&T to T-Mobile.
In this hilarious two-part series, created by Panay Films, Dolly appears in a heartfelt “PSA” encouraging consumers to help save their phones and fight the good 5G fight by switching from Verizon or AT&T to T-Mobile.
MILEY MAKES AN APPEARANCE
Miley Cyrus, inspired by her god-mothers compassion, responds by writing and singing a hilarious, “special” song dedicated to freeing 5G phones. Together, these two legends #doitforthephones.
DO IT FOR THE PHONES
Bringing together the talented, ‘tell it like it is’ twosome, these ads served as a launchpad to simply and boldly articulate T-Mobile’s key point of differentiation as a brand and to kick off a new, overarching marketing mission to “rescue” 5G phones from lesser networks.