SVP of Digital Strategy for Stripe Theory
Adrienne is the SVP of Digital Strategy for Stripe Theory. Her role centers around digital strategy and accelerating business growth through data-driven solutions for clients in B2B and B2C sectors. She joined Stripe in 2018.
Prior to joining Stripe Theory, Adrienne held various senior-level marketing roles, including starting and developing one of the fastest growing digital agencies in Florida, Sparxoo. At Sparxoo, Adrienne grew annual revenue 50-100% year over year for five years, and to an employee count of 50+. During this time, Adrienne also led digital and marketing strategy for Fortune 500 technology companies like Tech Data and Red Hat. Adrienne also architected rebrands, social media strategy, website redesigns and consumer research projects for clients Weight Watchers, Ford, Philadelphia 76ers, TOMs, and Harvard.
Additional roles Adrienne has led throughout her career include the Head of Digital and Content Marketing for a communications agency, Jackson Spalding, where she led content and demand generation initiatives for Chick-fil-A, Mattress Firm, Orkin, Coca-Cola, Honeywell and Delta.